View original press release here.

TORONTO — January 24, 2022 — The Canadian Lenders Association welcomes Perch as a new approved vendor. Perch creates a customized plan that helps Canadians optimize their path to homeownership. The company also helps homeowners build wealth through real estate.

Gary Schwartz, President of the CLA said, “We are excited to work closely with Perch. Data and actionable insight are a critical pillar of any lending service in 2022. Perch will play a leadership role as we grow our mortgage roundtable at the Canadian Lenders Association.”

They are consumer-first and can help democratize the access to homeownership for a diverse array of borrowers and tackle housing affordability head on. The CLA looks forward to this partnership, and welcomes Perch to its Mortgage Roundtable, where innovative companies share best practices and discuss sector-related developments.

About Perch
Perch is on a mission to help Canadians make better real estate decisions, by transforming their financial data into actionable insights. Our analytics-driven digital platform allows users to buy their first home and then build wealth as a homeowner. Users have the ability to self-serve while being supported with a dedicated mortgage advisor. Pre-approvals are completed in as little as 20 minutes, and mortgage approvals in less than 48 hours. Perch has previously been featured in the Toronto Star, Financial Post, BetaKit, and TechTO, among others.

About the Canadian Lenders Association
The Canadian Lenders Association supports the growth of companies that are in the business of lending, or providing other means of credit, to small businesses and individuals by non-conventional or innovative means to exchange ideas and explore ways of improving the sector; encourage principled and professional practices by Innovative Lenders; educate the public at large about Innovative Lending; encourage individual potential borrowers to be informed about the appropriateness of Innovative Lending to the borrowers’ circumstance; and to advocate on behalf of, and represent the interests of Innovative Lenders.