Aysha Samrin is the Lead Product Designer at Perch. Before she started designing user experiences for digital products, Aysha illustrated children’s books, built brands and was largely involved with strategizing and bringing marketing campaigns to life. Since 2013, Aysha has worked with tech start-ups, design agencies and small businesses across the globe and helped bring their vision to life through beautifully crafted, engaging design experiences. Aysha is passionate about research, teaching and sharing knowledge both inside and outside the classroom. In her spare time, she likes to try out new vegan recipes, craft and scuba dive.